The original creative agency that is shaping the way brands advertise with influencers and their audiences on Instagram.

We work with a network of influential Instagramers around the globe and have been described as "a marketing agency for Instagram" by Adweek.

Diagram of camera merged with user


Expedia logo Expedia
Over logo Over
Coach logo Coach
Ann Taylor logo Ann Taylor
Stoli logo Stoli
Bolthouse Farms logo Bolthouse Farms
Puma logo Puma
Samsung logo Samsung
Timex Expeditions logo Timex Expeditions

Our Clients Include


Event Coverage

We capture beautiful footage from your event, share it with our vast Instagram networks (as well as other social media channels), and, in turn, begin a compelling, large-scale conversation about your event and your brand.

Product Promotion

Have a new product to show off? As a visual platform, Instagram allows our photographers to showcase your product in all its glory to the world.


Like the idea of having a group of Instagramers talking about your product? Let us plan a customized photowalk!

We can organize a unique and memorable event that will directly connect you with your local target audience.

Contests & Challenges

Excite your fans with photo contests and challenges. Our team will design, implement, and manage contests that are quick to enter, easy to search, and fun to win.

Account Management

The most basic service we offer involves creating and managing an account for your brand on Instagram.

We grow your follower numbers, establish a photographic theme, and connect with users who are interested in your brand.

Guest Photography

For a more direct experience between your brand and its followers, MML can "take over" your Instagram account during an event and push beautiful photos directly to your fans.

Live Projection & Printing

Enhance your event with a real-time branded projection of Instagram photos or have your guests leave with a tangible print of their photo on a custom designed layout.

Interactive Web Experience

Let MML's team of talented designers and developers create a unique web experience with Instagram's API.

About Us

The Mobile Media Lab formed in March 2012 when co-founders of the NYC Instagram Community joined together to shape the way brands interact with influencers and their audiences on Instagram. By leveraging personal relationships with hundreds of Instagrammers around the world, our unique approach connects clients with the right Instagrammers for their campaigns.

Our Process

Brand Presence

We work with our clients to better understand their message and goals, then translate that into results on Instagram.

Identify target markets on Instagram

We determine the demographics you want to reach on Instagram and get your message in front of them.

Influencer Network

We work with a network of Instagram photographers all over the world and offer a global reach.

Our Network

The Mobile Media Network is a select group of influential Instagramers around the world with a variety of styles and passions.

Contact us for a variety of opportunities, such as event coverage, travel opportunities, product promotion, and guest photography with brand accounts.

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Brian DiFeo

Brian DiFeo pioneered the term “influential Instagrammer" when he started Instagram NYC, the largest mobile photography community in the world, in March 2011. He quickly expanded his influence in 2012 by traveling with lifestyle brands, including PUMA, W Hotels, and Veuve Cliquot. As an industry leader, Brian has spoken extensively about social media marketing, including interviews with PBSTIME, and He has also discussed his experiences on panels at Columbia School of Journalism and the Independent Fashion Bloggers Conference. When not in the office, Brian enjoys spending time in the mountains, at the beach, and playing music. He’s @bridif on Instagram and Twitter

Anthony Danielle

Anthony Danielle, better known as @takinyerphoto, built his reputation as a street-style photographer by sharing candid Instagrams of fashionable New Yorkers. He was recently named one of four “Best of Instagram Street Photography” accounts by Forbes, had photos featured in the New York Times Fashion Blog, and also featured on Instagram's blog in 2012. As an early adopter of Instagram and trendsetter in the community, Anthony has forged many friendships on the platform and turned them into business relationships that deliver for our clients all the time. Anthony has photographed exclusively for Chivas Regal at the TIME 100 and Calvin Klein, and can often be found increasing his portfolio on the streets of New York.