The original creative agency that's been shaping the way brands advertise on Instagram since March 2012.

We work with a network of influential Instagrammers around the globe and have been described as "a marketing agency for Instagram" by Adweek.

Let's work together! Diagram of camera merged with user


Sony logo Sony
Timex Expeditions logo Timex Expeditions
Bolthouse Farms logo Bolthouse Farms
Expedia logo Expedia
Ann Taylor logo Ann Taylor
Stoli logo Stoli
Over logo Over
Coach logo Coach
Puma logo Puma

Our Clients Include


Events & Travel

Connect with our network of photographers who can document any event, anywhere. Their posts spark a compelling, large-scale conversation about your event and brand.

Promote & Create

Our network of Instagrammers promote your product or brand to a highly-targeted audience and create exclusive content for your social channels.

Strategy & Consulting

As Instagram experts, we develop strategies specific to your brand that deliver more followers, higher engagement, and deeper connections with your audience.


Like the idea of connecting with your fans in real life? We organize unique and memorable photography meetups that directly connect you with your local target audience.

Our Process

Campaign Development

We learn our clients' needs and goals in order to develop campaigns that always deliver.

Influencer Activation

We select a unique team of reliable Instagrammers who share compelling images that relate to your brand.

Successful Awareness

Our Instagrammers share content that increases brand awareness and amplifies your presence to the right audience on Instagram.

You're Our Priority

We update our clients throughout the campaign, provide comprehensive reporting, and are always an email or call away.

Our Network

The MML Network is made up of influential Instagrammers and talented photographers around the world who create and share stunning images for our clients. If you are passionate about Instagram and photography, sign up today!

Join Our Network

About Us

The Mobile Media Lab formed in March 2012 when co-founders of the NYC Instagram Community joined together to shape the way brands interact with influencers and their audiences on Instagram. By leveraging personal relationships with hundreds of Instagrammers around the world, our unique approach connects clients with the right Instagrammers for their campaigns.


Brian DiFeo

Brian DiFeo pioneered the Instagram advertising industry in 2011 when he brought together Instagrammers and brands via the Meetup group Instagram NYC. He quickly expanded his influence in 2012 by traveling internationally with clients such as PUMA and Veuve Cliquot. As an industry leader, Brian has spoken extensively about social media marketing, including interviews with TIME, The Huffington Post, and PBS. He has also discussed influencer marketing on panels at Columbia School of Journalism and the Independent Fashion Bloggers Conference. When not in the office, Brian enjoys spending time in the mountains, at the beach, and playing music. He’s @bridif on Instagram and Twitter.

Anthony Danielle

Anthony Danielle, better known as @takinyerphoto, built his reputation as a street-style photographer by sharing candid Instagrams of fashionable New Yorkers. He was recently named one of four “Best of Instagram Street Photography” accounts by Forbes, had photos featured in the New York Times Fashion Blog, and also featured on Instagram's blog in 2012. As an early adopter of Instagram and trendsetter in the community, Anthony has forged many friendships on the platform and turned them into business relationships that deliver for our clients all the time. Anthony has photographed exclusively for Chivas Regal at the TIME 100 and Calvin Klein, and can often be found increasing his portfolio on the streets of New York.



For Influencers and Photographers:

Click below if you are an Instagrammer interested in working with us.

For Brands and Agencies:

This form is for potential clients. If you are an Instagrammer, click here.

902 Broadway, 6th Floor | New York, NY, 10010